Key Takeaways
- Understand the basic principles of content creation and the need for content with a purpose
- Learn how to address a topic from your audience’s point of view
- Learn how to create relevant content for an audience
- Understand what a tone of voice is
- Learn how to establish a tone of voice for your brand
- Find tips to implement your tone of voice in your content
- Know how to recognise different clients and what information you should be giving them
- Learn how to speak the language of your target audience
- Understand how to use language your chosen audience relates to
