Key Takeaways
- Understand LinkedIn filters and the concept of Boolean logic
- Learn how to use LinkedIn’s demographic filters
- Understand how LinkedIn searches can contribute to tangible business results
- Learn what personas each of your target market segments have
- Understand what drives and influences each persona
- How to use each persona’s traits to drive a marketing strategy
- Understand what segmentation is and how it can boost your marketing strategy
- Learn how to identify your target audience’s needs
- Develop a grouping of the most attractive segments to understand your target market
