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Japan’s economic revival – the first steps of a long-awaited transformation

Daisuke Nomoto
Daisuke Nomoto
Global Head of Japanese Equities
Simon Morton-Grant
Simon Morton-Grant
Client Portfolio Manager

Japanese equities have enjoyed strong returns in recent years. Have investors missed the boat? We think not and remain constructive on the outlook from here.

At the beginning of last year, we sat down and put pen to paper on a thought piece which argued this was Japan’s decade of sustained economic momentum. The events of 2024 certainly strengthened our case. Japan’s revival story continues to be underpinned by strong earnings for both international and domestic demand companies, corporate governance momentum, sustained inflation, rising wages, and improving merger and acquisition (M&A) activity. Following a period of strong performance over the past two years, some investors are questioning whether they have missed the boat; we don’t believe so. Our constructive long-term view on Japan’s equity market remains intact. We believe we are still at the start of Japan’s long-awaited transformation.

Corporate governance reform bolsters shareholder returns

Similar to last year, we remain most excited about corporate governance reform as we move through 2025. The drive to improve profitability and valuations for Japanese corporates is far from over. We frequently tell our clients that the keys to Japan’s bull case is better allocation of capital by companies and a greater focus on investor returns. Japanese companies are more profitable versus previous decades; they’re converting operating profit into net profit more efficiently and returning more cash to shareholders than ever before! The share buyback bonanza continues; during the first half of the fiscal year (April – October 2024) a record ~¥15 trillion buybacks were announced versus just ~¥8 trillion at the same time the previous year. Using a conservative assumption of the same level of buybacks from the previous year over the remainder of the fiscal year (November 2024 – March 2025); full year buybacks would equate to ~¥17 trillion. That’s a 70% surge year-on-year!1

Figure 1: TOPIX share buyback bonanza continues2

Figure one - TOPIX share buyback bonnanza continues

Source: Jefferies, FactSet, November 2024.

Alongside the spike in share buybacks, Japan’s cross shareholdings unwind is accelerating, and those companies at the forefront of the unwind are generating strong returns. This archaic shareholding structure has been a chronic drag on capital efficiency in Japan for decades. However regulatory reforms are swiftly changing that trend by encouraging Japanese companies to divest value-destructive equity holdings. Insurance, banks and autos are at the forefront of the unwind, however, we are witnessing this theme in other pockets across the market. Companies with large equity holdings (as a percentage of their market cap) and who are already undergoing this process are more likely to continue this shareholder-friendly activity, and more importantly, outperform the index. In fact, companies that have reduced equity holdings by more than 20% have outperformed the Tokyo Stock Price Index, or TOPIX, by around19% year-to-date. We believe this theme is still in its infancy stage and we continue to exploit high quality beneficiaries in portfolios.

Figure 2: The cross holding unwind has significantly boosted returns in 20243

Source: Jefferies, FactSet, November 2024. For companies with market cap more than $2 billion.

“Savings to Investments” - structural shift in retail purchases of Japanese equities

Alongside excess cash being put to work in the corporate sector, we are simultaneously witnessing Japanese households move their cash savings into investment products. Historically, Japanese households have typically held significant amounts of cash (more than 50% of their assets versus 12% in the US4 ) given their conservative nature and the deflationary environment. However, against the backdrop of inflation eroding the value of individual savings, there has been a more recent shift into investment products. Government measures such as the launch of the new Nippon Individual Savings Account (NISA) in 2024 (tax-efficient investment savings account) have significantly contributed. This allocation shift reminds us of a similar government initiative in 2015 when Japan’s Government Pension Fund (GPIF) boosted domestic equity exposure from 12% to 25% and reduced Japanese Government Bond (JGB) exposure from 60% to 35% – aiming for a higher risk-adjusted return. Furthermore, a change in mindset from the younger demographic to focus on securing wealth through growing personal assets is expected to further drive the purchase of domestic and international securities. Importantly, we witnessed this trend in the US over 40 years ago following the establishment of similar tax incentive programs such as the individual retirement account (IRA) and 401k. We believe the “saving to invest” trend is a powerful theme for Japan over the long term and expect the restructuring of household assets to catalyse Japan’s long-term wealth accumulation and positively impact consumption.

Improving M&A activity - a positive catalyst for business restructuring

As Japan’s decades-old governance standards continue their radical transformation with companies embracing reforms, we also expect an increase in M&A momentum given the strong and improving shareholder returns and the lucrative potential for business restructuring. Japan is set to witness a surge in deal momentum as investors look to exploit the highest sector fragmentation globally – 55% above the global average. In fact, the average Japanese company is exposed to 2.4 sectors versus just 1.5 for US/EU peers.5 Companies with revenue exposure to only one core sector tend to have superior return-on-equity, margins, and board quality versus those companies with fragmented revenue exposure.6 It’s fair to say this fragmentation has hurt governance, margins, and profitability in Japan over the years. However, as corporate governance reform evolves from balance sheet optimization to business restructuring and an inorganic shake up of inbound and domestic takeovers catalyses the market (e.g. the ongoing Seven & I saga), we expect a sizeable positive impact on deal pipelines. Using a portfolio example, spark plug manufacturer Niterra is undergoing the acquisition of another auto component manufacturer’s – Denso – spark plug business, which is a major catalyst for Niterra’s value. Niterra has an agreement in principle to acquire part of Denso’s business and if the regulators approve this acquisition, there will be a meaningful contribution to Niterra’s earnings over time.

Politics

For the first time since 1905, every incumbent political party in a developed economy that faced re-election in 2024 lost vote share. In Japan, the ruling Liberal Democratic Party (LDP) lost its majority in the election, however, the ruling coalition remains the largest bloc in the lower house. We can expect some market volatility going forward due to uncertainty, however, we believe it is highly unlikely that the pro-market policy agenda will be derailed. For some background, the LDP brought stability to Japanese politics throughout the previous decade and has implemented a series of corporate governance and labour reforms – irreversible structural legislation – that will be transformational for corporate Japan in the next decade.

Across the Pacific, the US election took the political spotlight in the fourth quarter of 2024 as investors weighed up the ramifications of Trump’s second term. Japan has historically been a geared play on global growth and the index would most likely perform well if the US economy reheated – a key focus for Trump. The US capital expenditures (capex) recovery, a pick-up in US production, and faster growth globally should benefit corporate Japan. However, the extent of the US re-heat will certainly depend on the magnitude of US tariffs, which the incoming administration will be using as a negotiation tool. Regardless, Japan should be among the least impacted by tariff threats of major economies due to extensive offshoring and geopolitical relations. For example, Japanese auto maker Honda built its first plant in the US in 1981 and predominantly supplies the US market from what is manufactured over there. Around the same time Toyota established assembly plants in the US and still make their highly popular hybrid models stateside.7 When looking at the percentage price hikes required to cover Trump’s automotive tariffs, both Japanese manufacturers Honda and Toyota would be less impacted by US tariffs than American auto maker Ford.7 This assumes 25% tariffs on autos and components coming from Mexico and Canada, 60% for China and 20% for everywhere else.

Figure 3: Percentage price hikes needed to cover Trump automotive tariffs: Toyota and Honda would be less impacted by Ford7

Figure three - Percentage price hikes needed to cover Trump automotive tarifs - Toyota and Honda would less impacted by Ford

Source: Source: CLSA. January 2024. Percentage price hikes needed to cover Trump automotive tariffs – assuming 25% tariffs on autos and components coming from Mexico and Canada, 60% for China and 20% for everywhere else.

A virtuous cycle of wage growth and inflation

In our last piece, we mentioned our excitement around the Bank of Japan’s (BoJ) commitment to achieving a positive cycle of wage growth and inflation which we believed would kick-start Japan’s new era of economic growth. Many sceptics doubted this could be achieved. Over the past 12 months, we have witnessed a sustainable inflation rate above 2% and a wage increase rate slightly above 3%. We now have good reason to believe that Japan’s inflation is not a temporary phenomenon, and instead evolving into a more sustainable format based on a virtuous cycle of wage and prices which indicate sustained nominal GDP growth. This should continue to support a positive economic cycle, as it will spur corporates to increase growth investment and improve capital efficiency. Some investors argue that a stronger yen in 2025 – a likely scenario – will undermine Japan’s beneficial inflation trend. We believe this is unlikely. Japan’s labour supply is limited – the retirement age has gone up, female labour participation rate has risen, and a significant change in immigration policy is highly unlikely – so labour supply should remain below labour demand. We expect this to support sustained wage growth and inflation even if the yen strengthens, which is unlikely to return Japan’s underlying price trend to deflation. Japan’s nominal GDP has escaped the deflation equilibrium and has begun a moderate growth trajectory with sustainable wage increase as a tailwind.

Strong underlying wage-price dynamics are expected to lead to further policy normalization by the BoJ, and we anticipate incremental hikes as we move through 2025. Against the backdrop of central banks easing globally, this should cause the yen to strengthen. While foreign exchange (FX) bets are not our skill set, we remain cognisant that the Japanese yen plays a role in corporate fundamentals, as a weaker yen benefits export orientated sectors and pressures domestic businesses, and a stronger yen has the reverse effect. Throughout the deflationary years, Japanese companies made a significant effort to bring down the breakeven sales ratio, so companies are still able to produce profits in a stable manner when external factors — like FX — fluctuate.

Figure 3: Percentage price hikes needed to cover Trump automotive tariffs: Toyota and Honda would be less impacted by Ford7

Figure four - Japan's nominal GDP is taking off into a gradual growth trajectory

Figure 4: Japan’s nominal GDP is taking off into a gradual growth trajectory8

Against the backdrop of central banks easing globally, this should cause the yen to strengthen. While foreign exchange (FX) bets are not our skill set, we remain cognisant that the Japanese yen plays a role in corporate fundamentals, as a weaker yen benefits export orientated sectors and pressures domestic businesses, and a stronger yen has the reverse effect. Throughout the deflationary years, Japanese companies made a significant effort to bring down the breakeven sales ratio, so companies are still able to produce profits in a stable manner when external factors — like FX — fluctuate.

Japanese companies are in much better shape than in previous decades and the market remains attractively valued relative to history and the global average.

The bottom line

We believe Japan’s economy is well positioned to reaccelerate in 2025 given the focus on reflation, rising wages, better corporate governance, and a pick-up in M&A activity. Unlike in the past, the earnings growth of domestic demand-driven companies is also likely to support Japan’s market. From a macro perspective, we believe Japan will be among the least impacted by US tariff threats of major economies due to extensive offshoring and geopolitical relations. The long-term story also remains intact, corporate Japan has transformed from the market-share-chasing, low margin, high capex model of the 1980s, to one with a focus on returns and capital efficiency. We believe Japanese companies are in much better shape than in previous decades. Furthermore, the market remains attractively valued relative to history and the global average. In sum, this is a very exciting time. We are witnessing a market driven by solid fundamentals, where growth is expected to accelerate, which provides a deep, attractively valued opportunity set for active investors like us. 

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Japan’s economic revival – the first steps of a long-awaited transformation

Sources:
1Jefferies. rc1q6jWj
2Jefferies. rc1q6jWj
3Jefferies. Dlcaop3r
4BoJ’s Flow of Funds 資金循環の日米欧比較).
5Jefferies. HlrABhbM
6Jefferies. HlrABhbM
7CLSA. What to expect in Japan in 2025.
8Stanley. Big Debates 2025: Key Investor Debates Likely to Drive Stocks in the Coming Year.

Important information:

For use by professional clients and/or equivalent investor types in your jurisdiction (not to be used with or passed on to retail clients). For marketing purposes.

This document is intended for informational purposes only and should not be considered representative of any particular investment. This should not be considered an offer or solicitation to buy or sell any securities or other financial instruments, or to provide investment advice or services. Investing involves risk including the risk of loss of principal. Your capital is at risk. Market risk may affect a single issuer, sector of the economy, industry or the market as a whole. The value of investments is not guaranteed, and therefore an investor may not get back the amount invested. International investing involves certain risks and volatility due to potential political, economic or currency fluctuations and different financial and accounting standards. The securities included herein are for illustrative purposes only, subject to change and should not be construed as a recommendation to buy or sell. Securities discussed may or may not prove profitable. The views expressed are as of the date given, may change as market or other conditions change and may differ from views expressed by other Columbia Threadneedle Investments (Columbia Threadneedle) associates or affiliates. Actual investments or investment decisions made by Columbia Threadneedle and its affiliates, whether for its own account or on behalf of clients, may not necessarily reflect the views expressed. This information is not intended to provide investment advice and does not take into consideration individual investor circumstances. Investment decisions should always be made based on an investor’s specific financial needs, objectives, goals, time horizon and risk tolerance. Asset classes described may not be suitable for all investors. Past performance does not guarantee future results, and no forecast should be considered a guarantee either. Information and opinions provided by third parties have been obtained from sources believed to be reliable, but accuracy and completeness cannot be guaranteed. This document and its contents have not been reviewed by any regulatory authority.

 

In Australia: Issued by Threadneedle Investments Singapore (Pte.) Limited [“TIS”], ARBN 600 027 414. TIS is exempt from the requirement to hold an Australian financial services licence under the Corporations Act 2001 (Cth) and relies on Class Order 03/1102 in respect of the financial services it provides to wholesale clients in Australia. This document should only be distributed in Australia to “wholesale clients” as defined in Section 761G of the Corporations Act. TIS is regulated in Singapore (Registration number: 201101559W) by the Monetary Authority of Singapore under the Securities and Futures Act (Chapter 289), which differ from Australian laws.

 

In Singapore: Issued by Threadneedle Investments Singapore (Pte.) Limited, 3 Killiney Road, #07-07, Winsland House 1, Singapore 239519, which is regulated in Singapore by the Monetary Authority of Singapore under the Securities and Futures Act (Chapter 289). Registration number: 201101559W. This advertisement has not been reviewed by the Monetary Authority of Singapore.

 

In Hong Kong: Issued by Threadneedle Portfolio Services Hong Kong Limited 天利投資管理香港有限公司. Unit 3004, Two Exchange Square, 8 Connaught Place, Hong Kong, which is licensed by the Securities and Futures Commission (“SFC”) to conduct Type 1 regulated activities (CE:AQA779). Registered in Hong Kong under the Companies Ordinance (Chapter 622), No. 1173058.

 

In Japan: Issued by Columbia Threadneedle Investments Japan Co., Ltd. Financial Instruments Business Operator, The Director-General of Kanto Local Finance Bureau (FIBO) No.3281, and a member of Japan Investment Advisers Association and Type II Financial Instruments Firms Association.

 

In the UK: Issued by Threadneedle Asset Management Limited, No. 573204 and/or Columbia Threadneedle Management Limited, No. 517895, both registered in England and Wales and authorised and regulated in the UK by the Financial Conduct Authority.

 

In the EEA: Issued by Threadneedle Management Luxembourg S.A., registered with the Registre de Commerce et des Sociétés (Luxembourg), No. B 110242 and/or Columbia Threadneedle Netherlands B.V., regulated by the Dutch Authority for the Financial Markets (AFM), registered No. 08068841.

 

In Switzerland: Issued by Threadneedle Portfolio Services AG, Registered address: Claridenstrasse 41, 8002 Zurich, Switzerland.

 

In the Middle East: This document is distributed by Columbia Threadneedle Investments (ME) Limited, which is regulated by the Dubai Financial Services Authority (DFSA). The information in this document is not intended as financial advice and is only intended for persons with appropriate investment knowledge who meet the regulatory criteria to be classified as a Professional Client or Market Counterparty and no other person should act upon it. This document and its contents and any other information or opinions subsequently supplied or given to you are strictly confidential and for the sole use of those attending the presentation. It may not be reproduced in any form or passed on to any third party without the express written permission of CTIME. By accepting delivery of this presentation, you agree that it is not to be copied or reproduced in whole or in part and that you will not disclose its contents to any other person.

 

This document may be made available to you by an affiliated company which is part of the Columbia Threadneedle Investments group of companies: Columbia Threadneedle Management Limited in the UK; Columbia Threadneedle Netherlands B.V., regulated by the Dutch Authority for the Financial Markets (AFM), registered No. 08068841.

Columbia Threadneedle Investments is the global brand name of the Columbia and Threadneedle group of companies.

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Important information:

For use by professional clients and/or equivalent investor types in your jurisdiction (not to be used with or passed on to retail clients). For marketing purposes.

This document is intended for informational purposes only and should not be considered representative of any particular investment. This should not be considered an offer or solicitation to buy or sell any securities or other financial instruments, or to provide investment advice or services. Investing involves risk including the risk of loss of principal. Your capital is at risk. Market risk may affect a single issuer, sector of the economy, industry or the market as a whole. The value of investments is not guaranteed, and therefore an investor may not get back the amount invested. International investing involves certain risks and volatility due to potential political, economic or currency fluctuations and different financial and accounting standards. The securities included herein are for illustrative purposes only, subject to change and should not be construed as a recommendation to buy or sell. Securities discussed may or may not prove profitable. The views expressed are as of the date given, may change as market or other conditions change and may differ from views expressed by other Columbia Threadneedle Investments (Columbia Threadneedle) associates or affiliates. Actual investments or investment decisions made by Columbia Threadneedle and its affiliates, whether for its own account or on behalf of clients, may not necessarily reflect the views expressed. This information is not intended to provide investment advice and does not take into consideration individual investor circumstances. Investment decisions should always be made based on an investor’s specific financial needs, objectives, goals, time horizon and risk tolerance. Asset classes described may not be suitable for all investors. Past performance does not guarantee future results, and no forecast should be considered a guarantee either. Information and opinions provided by third parties have been obtained from sources believed to be reliable, but accuracy and completeness cannot be guaranteed. This document and its contents have not been reviewed by any regulatory authority.

 

In Australia: Issued by Threadneedle Investments Singapore (Pte.) Limited [“TIS”], ARBN 600 027 414. TIS is exempt from the requirement to hold an Australian financial services licence under the Corporations Act 2001 (Cth) and relies on Class Order 03/1102 in respect of the financial services it provides to wholesale clients in Australia. This document should only be distributed in Australia to “wholesale clients” as defined in Section 761G of the Corporations Act. TIS is regulated in Singapore (Registration number: 201101559W) by the Monetary Authority of Singapore under the Securities and Futures Act (Chapter 289), which differ from Australian laws.

 

In Singapore: Issued by Threadneedle Investments Singapore (Pte.) Limited, 3 Killiney Road, #07-07, Winsland House 1, Singapore 239519, which is regulated in Singapore by the Monetary Authority of Singapore under the Securities and Futures Act (Chapter 289). Registration number: 201101559W. This advertisement has not been reviewed by the Monetary Authority of Singapore.

 

In Hong Kong: Issued by Threadneedle Portfolio Services Hong Kong Limited 天利投資管理香港有限公司. Unit 3004, Two Exchange Square, 8 Connaught Place, Hong Kong, which is licensed by the Securities and Futures Commission (“SFC”) to conduct Type 1 regulated activities (CE:AQA779). Registered in Hong Kong under the Companies Ordinance (Chapter 622), No. 1173058.

 

In Japan: Issued by Columbia Threadneedle Investments Japan Co., Ltd. Financial Instruments Business Operator, The Director-General of Kanto Local Finance Bureau (FIBO) No.3281, and a member of Japan Investment Advisers Association and Type II Financial Instruments Firms Association.

 

In the UK: Issued by Threadneedle Asset Management Limited, No. 573204 and/or Columbia Threadneedle Management Limited, No. 517895, both registered in England and Wales and authorised and regulated in the UK by the Financial Conduct Authority.

 

In the EEA: Issued by Threadneedle Management Luxembourg S.A., registered with the Registre de Commerce et des Sociétés (Luxembourg), No. B 110242 and/or Columbia Threadneedle Netherlands B.V., regulated by the Dutch Authority for the Financial Markets (AFM), registered No. 08068841.

 

In Switzerland: Issued by Threadneedle Portfolio Services AG, Registered address: Claridenstrasse 41, 8002 Zurich, Switzerland.

 

In the Middle East: This document is distributed by Columbia Threadneedle Investments (ME) Limited, which is regulated by the Dubai Financial Services Authority (DFSA). The information in this document is not intended as financial advice and is only intended for persons with appropriate investment knowledge who meet the regulatory criteria to be classified as a Professional Client or Market Counterparty and no other person should act upon it. This document and its contents and any other information or opinions subsequently supplied or given to you are strictly confidential and for the sole use of those attending the presentation. It may not be reproduced in any form or passed on to any third party without the express written permission of CTIME. By accepting delivery of this presentation, you agree that it is not to be copied or reproduced in whole or in part and that you will not disclose its contents to any other person.

 

This document may be made available to you by an affiliated company which is part of the Columbia Threadneedle Investments group of companies: Columbia Threadneedle Management Limited in the UK; Columbia Threadneedle Netherlands B.V., regulated by the Dutch Authority for the Financial Markets (AFM), registered No. 08068841.

Columbia Threadneedle Investments is the global brand name of the Columbia and Threadneedle group of companies.

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